Cyreen is a Frankfurt-based AdTech company pioneering contact-based, data-driven digital signage at the point of sale. Its C.A.P. technology generates real-time shopper and category insights, drives purchase conversion, and builds brand equity directly at the shelf – for FMCG brands and retailers alike.

At Telefónica, I advised senior leadership on growth strategy, organizational transformation, and digital innovation to unlock sustainable, scalable growth. I designed and delivered advanced, data-driven marketing programs powered by AI-based predictive modeling and proactive churn prevention, improving retention and customer lifetime value. I also partnered with executive boards to optimize core processes and operating models, enabling efficient execution and international scalability.

VML is a global creative agency born from the merger of VMLY&R and Wunderman Thompson, uniting brand experience, customer experience, and commerce. Part of WPP, VML operates across more than 60 markets with a focus on connected brands and data-driven creativity.

Plan.net is the digital unit of Serviceplan Group – Europe's largest owner-managed agency group. Specialising in digital media, content, data-driven marketing, and platform development, Plan.net combines creative thinking with technical precision across all major European markets.

BBDO Proximity is the relationship marketing and CRM arm of BBDO, part of Omnicom Group. Combining data-driven insights with creative storytelling, BBDO Proximity builds lasting connections between brands and their customers through omni-channel campaigns and digital platforms.

Scholz & Friends is one of Germany's most celebrated independent communications groups. Known for integrated, idea-driven campaigns spanning digital, brand, and retail, the agency stands for strategic creativity, cultural relevance, and a strong European footprint.

BBDO is one of the world's largest and most creatively celebrated advertising networks, part of Omnicom Group. Known for work that delivers both cultural impact and commercial results, BBDO operates in more than 80 countries with a strong focus on transformative brand campaigns.